HEALTH CARE QUESTIONS Essay Example | Topics and Well Written Essays - 500 words

HEALTH CARE QUESTIONS - Essay Example Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society." (Kotler & Andreasen as quoted by Weinreich, 2006, par. 2). In every marketing campaign, the most important sources of data to examine are the elements of the marketing mix: product, price, promotion, and place. For social marketing campaigns, the following elements are added: public, partnership, policy and purse strings (Weinreich, 2006, pars. 4 – 11). Under health care, a social marketing campaign considers any of the wide range of products offered by health care institutions. Physical products come in the form of medicines, prosthetics, and other tangible health products. Health care also offers services ranging from diagnostic, laboratory, therapeutic examinations. Other products are likewise enumerated: â€Å"practices (e.g., breastfeeding, ORT or eating a heart-healthy diet) and finally, more intangible ideas (e.g., environmental protection)† (Weinreich, 2006, par. 4). The price is the cost for designing and implementing the social marketing campaigns. The place is the target market for the campaign. The promotion â€Å"consists of the integrated use of advertising, public relations, promotions, media advocacy, personal selling and entertainment vehicles. The focus is on creating and sustaining demand for the product† (Weinreich, 2006, par. 6). The other critical sources of data for the campaign are: publics (internal and external groups directly involved in the campaign); partnerships (affiliated organizations that team up to organize the campaign); policy (governing rules supporting the social marketing program); and purse strings (â€Å"funds provided by sources such as foundations, governmental grants or donations† (Weinreich, 2006, par. 11)). Coye, Foege, & Roper (1994) identified leadership traits required in public health to ensure the development of health objectives in one’s community, to wit: â€Å"the

Personal Narrative - Sleeping with the Enemy :: Personal Narrative Writing

Sleeping with the Enemy When I fall asleep in public, Alex informs everyone that "Bryan likes to pay money to go to sleep." His words don't stray far from the truth. I am convinced that I am afflicted, cursed, by something. I am haunted by the constant threat of unconsciousness. Glancing behind me, I see nothing, but sense the shadow that lurks. He is never very far, waiting patiently for me to drop my guard. We are very close, my shadow and I, and we know all of each others' tricks. A continuing match of wits takes place every time I step into a living room, a movie theater, a library, an automobile. The summer after high school, five buddies and I set off in a van to watch baseball games at sixteen different parks across the continent. A dream road trip for six baseball crazed dudes. During one sweltering afternoon in Philadelphia's Veterans Stadium, the game tied in late innings, I passed out completely. As a rule, chests were painted to spell out the home team as we, imposter rabid hometown fans, cheered our lungs dry. Today I was an S. As my comrades leaped to their feet following a big hit, fans in front of us turned and squinted. "Who's Phill?" they asked mockingly. The embarrassed friends just pointed at a seated snoozing S, who would later find the outline of his letter sunburned onto his chest. I snored next to probably a dozen different sets of screaming bleacher fans that summer. "Sleepy McSleepsleep" and "Permanent S" became my permanent new nicknames. Yes, I fall asleep a lot. Wherever there is a big test to study for, wherever there is a great movie I must see, wherever there is an important person I should listen to, I am there, ready to enforce my reputation and see/hear/read none of it. It's not that I don't try to maintain long stretches of consciousness, but I fight a losing war. It's like the cybernetic Borg from Star Trek. "Resistance is futile," they drone, "Classes are irrelevant. Obligations are irrelevant. Friends are irrelevant. Time of day is irrelevant. You will be one with the Borg." A terrified crewman fires phaser blasts at the oncoming machine man, but it has adapted, and continues to mindlessly approach. Suddenly it extends mechanical tentacles into the poor guy's neck, and the crewman's skin goes gray, ceasing to be human and becoming part of their Borg collective.

Ebusiness And Bank Of America Essay

In the world where technological aspects are booming, it could be fairly deduced that some of the communications and even transactions could be addressed through the internet. One of such idea is the concept where banking could be made available anytime, anywhere with just a simple click. Ideally, this notion is amendable to the changes bit it could not be avoided that this advancement would not go questioned. In this particular paper then, the concept of e-Business would then be reviewed along with the discussion of the bank of America as one of the establishment who had tried to adopt such change in banking style. In the e-Business system, it could be seen that the main players are the computer, the internet connection, and the website where a person could have a transaction with (â€Å"The Complete Guide About Advanced eBusiness Systems,† 2007). It was said that the provider of the e-business system would make it possible for the business partners and the clients to be able to communicate and transact any business. It would then be possible to have web-based orders or it would then be possible to have a simple way in communicating with customers (â€Å"Comergent eBusiness System,† 2006). It would be seen that these kinds of systems has a way of protecting those who would venture into a progressive step. Given that there are numerous people who are also gifted in the workings of technology, the main concern that a person might have is the protection and security of the things that they are keeping. As could be known, these kinds of systems would have to be protected at the same be able to accommodate the needs of the people who are interested in having these kinds of systems. One of the most talked issues is the ethical issues that e-business might have on the customers as well as the legalities it may entail and the necessary regulations needed. One of the main concern when it comes to the ethical issue is the problem of fraud and scams (Warholic, 2007). This issue then would concern the authenticity of an e-business site especially when there are still untrustworthy people who are still trapping innocent victims. The other issue is on the legalities where a system is copy write and protected would mean that a client could have a certain degree of guarantee that what would be written had been carefully put especially when plenty of people could be able to read what would be posted in the internet (Warholic, 2007). Another is the regulatory problems that might occur. When these things happen, there is always the case of intellectual property theft. It would be known that a person seeking to publish that site or what was written in the site should gain the permission first of the owner of the site (Warholic, 2007). Now the Bank of America had upgraded its transactions by extending it to the internet. It could be seen then that the bank provides different programs that may come from different states of the country. The upgrade then to e-business would then have to mean that the services that they offer could be accessed by anyone. The ethical implication of this is that they have certain reassurances that their website is not part of the people who are scheming to get the innocent. In fact, a client’s profile could not be seen by just anyone but the company itself. Upon visiting the security and policies that the bank has in their website, it could be seen that they have tried to appease the customers or clients with the nagging uncertainty of safety. The security then would come out through the handling of the cookies and also that the profile that would be passed by the client would not be seen by others. This certain confidentiality is highly essential when a person has to submit a password and a profile for the transactions. If a person would just care to read the policies and regulations that are needed to be followed, I would not think that a person could get wrong in trusting the company in some degree. In addressing international issues, Bank of America also has a certain research devoted for some parts of the world where they could reach out to do business with. As a caution then, a person must carefully read the copyright laws and regulations especially when this could protect you, as a customer, and the company or business that you are interested in.

The Great Gatsby - Dreams of Happiness - 1671 Words

Happiness symbolises a form of content, a form of satisfaction that can lead to several types of actions. In the Great Gatsby, happiness is portrayed in unusual forms with different characters, however every single character had some form of a Dream in mind. Fitzgerald juxtaposes his influence of T.S Elliot’s use of Valley of the Ashes showing poverty, decay and lost spiritualism with the rich life style of West Egg as he shows the wealth, parties and liveliness in this Egg. The Egg represents the symbol of birth and life, as well as the fragility of society and mainly the fragility of Dreams. Each character in the novel has their own interpretation of the ‘American Dream – the pursuit of happiness’ as they all lack happiness due to the†¦show more content†¦He is one of the only secure characters in the novel due to his wealth, class and power which leads him to live a happy, carefree life ‘we drifted here and here restfully where people played polo and were rich’. However this security was only delivered by Daisy as he uses her for her money so his dream is nearly shattered when Daisy decided to leave him for a ‘bootlegger’, Gatsby. Daisy Buchanan has a similar lifestyle to Tom, she’s wealthy ‘voice is full of money’ and always wore ‘white’ symbolising her purity and wealth. However as a woman of a higher class, there not much she can do in her ‘shallow life’, as she has the money but doesn’t know how to plan events ‘what do people plan?’. This shows that she is not content with her knowledge and understanding of life therefore even with money she isn’t ‘happy’. This leads her to ‘have an affair’ with an ex-lover whom she so adored before she married Tom ‘I did love him once – But I loved you too’. In the novel, Daisy only every seeks true love when she’s with Gatsby but ‘a rich girls don’t marry poor boys’, so due to this social difference between them, she knows the only place she will ever have security is with Tom. Tom describes their affair as a ‘presumptuou s little flirtation’ because to Daisy, she knew she was never going to marry Gatsby but to Gatsby it was just neverShow MoreRelated6. The Value/Danger Of Wealth. These Few Words By John1254 Words   |  6 Pageshostile comrade, a domestic enemy.† after reading The Great Gatsby. During Twenties, the nation’s wealth doubled. Was wealth the greatest â€Å"happiness† to pursue? The impact of wealth can display one’s true identity. In The Great Gatsby, wealth directly reflected the success of a person, but the pursuit of opulence twisted foundation of the American dream by resulting in greediness. Money enticed people into accomplishing a directive due to its great worth, which could potentially result in good consequencesRead MoreExamples Of The American Dream In The Great Gatsby951 Words   |  4 PagesThe Great Gatsby Essay Fabrizio Moreira once said, â€Å"The American Dream is that any man or woman, despite of his or her background, can change their circumstances and rise as high as they are willing to work.† (American Dream Quotes). This quote is reminiscent of what most people think of the American Dream as. Usually, their thoughts entail hard work leading to success and happiness. In the book The Great Gatsby by F. Scott Fitzgerald, there are many examples of the American Dream. Fitzgerald expressesRead MoreAmerican Dream : The Great Gatsby By F. Scott Fitzgerald1280 Words   |  6 PagesProfessor Ludwig 10 November 2014 American Dream The ideal American Dream is that every citizen in the U.S. may have a promising future, happiness, a family, and health. Some reach the American Dream, and some settle for less. People who do not obtain any type of American Dream cannot truly be happy because their life is not truly fulfilled, which does not satisfy their ambition. Jay Gatsby, a young man who over came poverty, and achieved the ideal American Dream but fell in love with a young lady, isRead MoreMisconceptions Of The American Dream1190 Words   |  5 PagesAmerican Dream In 1931, James Truslow Adams built the foundation of the modern American Dream when he said, â€Å"Life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement.† Over the past century, people have been striving to achieve the rich and prosperous life that Truslow refers to in hopes that they find happiness. Unfortunately, that is not always the case. While wealth is often equated with happiness and security; however, The Great GatsbyRead MoreThe Disillusionment Of The American Dream1050 Words   |  5 PagesDisillusionment of the American Dream The Roaring Twenties is when the Americans, especially wealthy people, are being so wasteful on spending money and are addicted to alcohol and drugs. During that time, many people have hopes for the American Dream. The American Dream is a belief that a better life could be achieved through hard work. Different people have different understandings of American Dream and different ways to pursue their dream. Some key ideas of the American Dream are equality, rights, opportunitiesRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay1571 Words   |  7 Pagesthe American Dream is a concept that many people have struggled with against themselves to prove that it not only exits but can ultimately be achieved. Countless generations of people have devoted their lives and work towards this dream. But, what is the American Dream? Can someone actually profoundly feel the fulfillment of what the American dream means and is to be achieved, or are we actually following a manipulated stereotype th at was created within our own minds? The American Dream is commonlyRead MoreDeath Of The American Dream Essay1387 Words   |  6 PagesDeath of the American Dream. The promise that the American dream will bring happiness is a delusion, which many people have become victims to from being inspired by the propaganda and the false hope which it creates. The four texts, The Great Gatsby directed by Baz Luhrmann Fight Club written by Chuck Palahniuk, American Beauty directed by Sam Mendes and Revolutionary Road, directed by Sam Mendes give proof to this claim as they illustrate the reality of the dream which is that it is the end ofRead MoreProtagonists looking for Happiness in Death of a Salesman†, â€Å"The Great Gatsby†, and â€Å"The Devil’s Advocate1129 Words   |  5 PagesOften having happiness is finding the key to life. Happiness is the ability to make one’s life full of joy and success. In the â€Å"Death of a Salesman†, â€Å"The Great Gatsby†, and â€Å"The Devil’s Advocate†, the protagonists in the movies seem to yearn for happiness and success in their lives. Although success may be the ultimate goal to achieving happiness, it does not always lead us there. There are many obstacles people have to overcome, and sometimes happiness is not enough for some people. It is why IRead MoreThe Great Gatsby By F. Scott Fitzgerald960 Words   |  4 PagesThe Great Gatsby Essay One phrase that an American is bound to hear at some point in his or her life, is the American Dream, but most don’t fully understand that concept. The majority of people never really have, they always think it’s supposed to be tangible, but it’s not. In his novel, The Great Gatsby, F. Scott Fitzgerald criticizes many aspects of American culture. One aspect that he criticizes very strongly is the American Dream. Fitzgerald shows the misconception that many have of whatRead MoreThe Great Gatsby By F. Scott Fitzgerald1014 Words   |  5 Pages Barton P.6 AP English 1 October, 2015 Great Gatsby Essay In The Great Gatsby, by Frances Scott Fitzgerald, social class is a predominant role, characterizing the mentalities of the people from different social classes, which affect the events that arise among the characters. A classic novel in which money is the center of many characters’ lives, however that money could not buy happiness. In reality, there is no such thing as an American dream, you are who you are born, and trying to